We all know that attention spans these days are very short. People are constantly bombarded by content and don’t have time to take the time to read long articles. It can be challenging to connect with people when text posts aren’t being seen in a sea of interesting and funny videos.
Why Video Marketing?
Videos are essential for any business, particularly the food and beverage industries. They are easy to consume and fun to watch. Videos are the best way to get people to visit your site and engage them. A report from Cisco informs that videos would make 82% of all consumer internet traffic by 2022. It’s high time to devise marketing videos for your small business to have credible existence in the coming years.
You might think that only large companies can make high-quality and entertaining marketing videos. But that is not true. It is possible to create stunning videos that people will love via social media and the internet. You don’t require a videographer or expensive equipment for video production. All you need is a smartphone and a computer.
Are you ready to increase traffic, engage customers and drive conversions with video marketing? These video marketing tips are great for small businesses.
Place Video on Your Landing Pages
Video can help increase traffic and engagement. But did you know that videos can also increase your bottom line? A landing page video can increase conversions by 81%. Video can be embedded on landing pages so that users can easily absorb and experience the message. You can increase the time that visitors spend on your site.
High-quality landing page videos need a great thumbnail above the fold and be embedded in a standalone player like YouTube or Vimeo. Your landing page video should be entertaining and informative. It can include information about your company, who you are, customer reviews, or the products or services that you offer. This will allow users to quickly understand your company’s value while also allowing them to feel more inclined to purchase.
Leverage Live Social Media Video
Speaking directly to your audience is the best way to build rapport with them. You can now interact with your customers and audience anytime you like, thanks to a social platform and live streaming. Live streaming on Facebook Live, Instagram and YouTube can help you grow your business.
A Q&A session is a great way to make live video useable with your social media channels. Your audience should be notified when you are going live so they can ask questions and join the conversation. Live Q&A social videos can be a great way for your audience to feel special and to show their expertise in your field.
The great thing about live stories is they are displayed at the top of everyone’s social media platform feeds, so they’re far more likely to catch users’ attention than regular content, and the social media algorithms love live videos.
You need to determine which social channel works the best with your audience, but we suggest Instagram for the food and beverage industry. The statistics speak for themselves. At least 80% of Instagram users in 2021 will rely on the channel to buy a product or service.
Incorporate Video Testimonials in Your Marketing Strategy
Building up your review count is key to increasing the likelihood of being found on Google. Wordstream reports that consumers trust online reviews as much or more than personal recommendations, which means building this type of feedback into your marketing strategy will help you connect with potential customers at their most vulnerable state: searching!
But, why not take it a step further and promote video reviews. You can utilize a platform like franki that empowers customers to find new places to eat or drink based on video customer testimonials from other users and easily leave feedback. franki is a unique platform that empowers customers to discover new places and share their experiences with others as well.
It also helps businesses earn more sales by encouraging people inside the establishment who want great food or alcoholic beverages from outside sources while sharing content across social channels where it can be seen! franki allows you to engage your audience in ways they never thought possible before using our mobile app, which syncs seamlessly between all of them to amplify impact exponentially. You can then utilize these videos for some of the tactics we discussed earlier.
Closing Thoughts on Video Marketing
Creating a video marketing strategy that will reach with your target audience is the first step to making your business successful. Now that you have some ideas, it’s time for action with your video marketing efforts! Make sure by sharing videos across multiple platforms and channels so people can easily find them when they search online or need more information about what makes companies unique in their niche marketplaces.