You may not have realized it, but videos are one of the best windows consumers can get into your restaurant. They allow them to see for themselves what you offer and why they should trust in a product from YOU!
By 2022, online videos will make up more than 82% of all consumer internet traffic — 15 times higher than it was in 2017. And, reports also show that video marketers who use the power of videos grows their revenues 49% faster than those ignoring it.
But if this isn’t done correctly either through lack of creativity or just because there aren’t enough good ideas at hand- then chances are your video won’t be worth watching since nobody wants immersion without payoff these days (or ever). That’s why you need these tips:
1. Identify Your Target Audiences
Before you even think about designing a video campaign, the audience must be identified. It will be ineffective if generalized to everyone and not targeted at all.
Your target audience refers to the specific group of consumers most likely to want your product or service, and therefore, the group of people you want to promote your videos. Understand who your consumers are and where they digest content, so you aren’t wasting your time.
Having sound data of your target audience at your disposal is vital in both organic and paid marketing efforts.
2. Tell Your Story
You may have been watching videos online, and not even realized the people behind them. But when you see their faces, hear about what they do or care for in story form? This shows your audience that real people are behind the logo and allows them to connect with your brand on a human level.
Use your marketing videos as an opportunity to share who is behind the business with audiences. Showcasing real-life stories front and center will help craft a more personable identity that appeals on both personal levels.
Storytelling can include many approaches. Here are some suggestions on what you can share with your audiences:
- Consumer Video Reviews: 88% of consumers trust online testimonials and reviews as much as recommendations from friends or family
- Consumer Testimonials: Using customer testimonials regularly can generate approximately 62% more revenue.
- BTS Videos: Behind the scenes (or ‘BTS’) videos show what goes on away from the public eye. It gives consumers an insight into how you operate. One example would be a chef preparing food.
- Inspirational Message: What better time to start your video creation process than the beginning of the week? With everyone feeling stressed and anxiety-filled, it can be challenging when you have Monday blues. Luckily for us, there is a trending hashtag called #MondayMotivation! Utilize that and share uplifting videos with some informative content.
3. Optimize Your Videos
Online video SEO is constantly changing and staying current on the best practices for optimizing videos will make a world of difference. Video marketing statistics show that 75% of searchers never go past the first page of search results.
It would be best to first optimize for video length since there are specific rules on every platform. Keep apprised of the lengths on this dynamic cheat sheet. Some other things you should do are:
- Perform your keyword research keep titles concise (60 characters) with the essential information upfront
- Make strong calls to action to encourage viewers to watch another video in your series
- Be sure that the video descriptions are unique – this will help people find them when they’re searching and make them stand out more against other similar videos.
4. Use Subtitles
Subtitles are a great way to make your video more accessible, engaging, and search engine friendly.
A study found out that viewers were 80 percent more likely to watch all the way through when there were subtitles.
When you add subtitles to your video, it can improve accessibility and engagement. With these features, people with limited English proficiency or who are deaf will take in what’s happening.
5. Incorporate CTA’s
You need more than just a goal for your video. You also want the audience to know what they should do next and where they can find you, which is why any call-to-action in there must be as transparent as possible.
A successful CTA will strengthen both business opportunities through increased conversion rates and make an impactful impression on those viewing without much knowledge of your business.
Studies show us that the best time to have a CTA is in between the video. Why? The beginning and end aren’t as successful, but if you put it somewhere around the middle, viewers will be more likely to pay attention because you’ve captured their attention, and so far, they haven’t started to lose interest.
6. Promote Your Videos Effectively
You can have many great types of videos, but if you don’t promote them correctly, your video marketing efforts will be in vain. You must promote on the right channels.
This is where you identify your target audience comes to play. There are a lot of different video marketing channels out there, but you must figure which one is best for your target audience and demographics.
Some good social media channels include YouTube or Instagram Stories, search engines like Google or Bing; blogs with an online readership base above 100 thousand per month (think: The Huffington Post); emails sent directly from companies’ domains when they want people’s attention on something specific that relates to them specifically such as new products coming soon, etc.; social media sites where users engage each other by posting creative social videos – Instagram ads targeted at specific age groups/geographic locations.
When it comes to the power of video marketing, standing out and being unique is important. But in itself not enough for business success: You need a strong brand that builds upon what sets you apart from your competitors while earning trust with potential customers through the creativity of how they’re delivered.
In other words? It’s not all just about having fantastic offerings–it’s all about building that recognition into branding through video production and high-quality videos.
If you’re interested in learning more about franki’s services or want to see other videos made using our app, check us out here! franki can help you do this. franki helps local businesses by providing a video review platform their customers can share their experiences on for others to see.